Issue - meetings

Option 1: This option is to do nothing and to retain the existing fees and charges

Option 2: This option is to reduce some charges in a bid to increase usage

Option 3: This option is to approve increases to some fees and charges to achieve the 2012/13 Draft budget 

Advantages

This option limits the impact on parking usage and town centre businesses and trading

This option is likely to receive the most support through the consultation process

This option has the potential to reduce any further reductions in usage

Depending on the range of reduced prices this option could encourage greater use of car parks and increased use of local businesses and traders

This option is likely to receive the greatest support through the consultation process

This option allows parking fees and charges to meet the

financial target and to also potentially make an additional contribution to the 2012/13 budget process through surplus income

Disadvantages

This option is unlikely to achieve the required budget contribution through increased usage

This option is unlikely to achieve the required budget contribution as considerable additional usage would be required

This option could have a negative impact on short stay parking and town centre trading

This option is likely to receive the least support through the consultation process

Risks

This option increases the budget preparation difficulties at a time when additional income or major savings are required

It is extremely difficult to predict customer reaction to any reduced prices and the financial impact for the council. There are substantially increased risks associated with this option

This option could lead to further reductions in usage and the consequential risk of this could be that the estimated level of additional income may not be achieved